Leadership Team

Clare Norton
Chief Executive Officer

Clare is the Chair of the g320, representing London’s small housing associations.

Clare is also a member of the Mayor of London, Sadiq Khan’s Homes for Londoners Board.



Chris Deacon
Director of Services



Former secondary school geography teacher Chris has worked in homelessness for over a decade.  Starting as a Support Worker for people with complex needs, Chris managed hostels before working as an Area Manager of homelessness prevention and employability services at a large London homelessness charity.  In January 2020 Chris was delighted to join Peter Bedford as Director of Services.  He remains motivated by seeing vulnerable people achieve lasting change and independence.

Phil Brown
Head of Finance and IT
Albert Samuelson
Assets & Property Manager
Anjum Ahmed
Enterprises and Training Manager
Jacopo Bisagni
Recovery Lead
Lee Nicol
Senior Accountant


Andy Love

Andy was formally elected as Chair of the Board at our AGM in September 2016. Previously, the Labour MP for Edmonton from 1997 until he stood down in May 2015, Andy has a particular interest in housing. He has chaired the London Borough of Haringey’s Housing Committee and been a member of Parliament’s Cross-Party Group on Homelessness.

Paul Richmond
Chair of Finance Committee

Paul is an experienced Finance and Resources Director who moved to Watford Community Housing in September 2016 and took responsibility for Finance, Treasury, Technology and HR. Prior to moving into the social housing sector, Paul worked for 15 years in blue-chip financial services with extensive experience in Corporate Finance, M&A and risk management.

Cub Llewellyn-Davies
Board Member

Cub joined the PBHA board in 2016. He comes from a background in engagement and income generation at a number of charities including the Royal National Lifeboat Institution and Dementia UK. He now works in the Public Sector, helping to shape information governance and assurance within charities and not for profits.

Cub is supporting PBHA to ensure it continues to thrive in a difficult economic climate, by raising money from new sources and securing long-term funding for its projects.

Kevin Farrell
Board Member
Carly Fordham
Board Member

Carly joined the PBHA board in 2019. Her background is in leading large international commercial teams at Gartner and SHL who advised HR professionals and other C-Suite executives on best practice strategy. More recently she launched an HR advisory business called TI People in the United States and now consults with technology start-ups on their commercial plans. Carly has moved around quite a bit through her career; living in Australia and with stints in New Zealand, USA, Germany and Switzerland. She now supports PBHA much closer to home with long term employee engagement, wellbeing and development strategies.

Louise Graham
Board Member

Louise currently works for the Royal Borough of Kensington and Chelsea as Assistant Neighbourhood Director for the Lancaster West and Grenfell Housing Services. She started her housing career working as a project worker in a homeless hostel and has since worked in managerial roles in supported housing and general needs social housing. She has considerable experience of housing management including repairs and maintenance, health and safety and customer service.

Louise has an undergraduate degree in Social Policy and Criminology as well as a Post Graduate Certificate in Housing Studies, she is currently in the final year of a Building Surveying Masters. Louise is a chartered member of the Chartered Institute of Housing and a student member of the Royal Institute of Chartered Surveyors.

Pilar Sanchez
Board Member

Originally from Spain, Pilar has been living in London since 1990. Pilar has a background in Social Care (Time & Recovery Support) with adults with mental health difficulties and brain injuries for Holy Cross Centre Trust, and as a live-in volunteer tenant supporting adults with learning disabilities for the Camden Society.

Pilar became a Peer Group Facilitator for the Expert Patient Programme in 2005 (as someone with lived experience), delivering self-management of chronic physical and mental health conditions, persistent pain, diabetes, and carers programmes.

Her other passions are engaging in community dance projects, choreography, teaching & performing, growing organic vegetables at home, and cooking.

Tim Butler
Board Member

Tim brings over 40 years’ experience from a range of large and small organisations in both the public and private sectors. Tim has a broad range of skills including sales and marketing, PR, IT, and accounting, and is now using those skills to devote more time to volunteering with Peter Bedford and other charities.

As a Tenant Trustee, Tim enjoys listening to the different voices that make up Peter Bedford community and ensuring that their views are heard.